SMO / monthly
The objective of SMO (Social Media Optimization) referencing aims to reinforce the visibility of its website but also the visibility of its brand or its company on search engines. It can be part of a company's social media strategy.
Social networks are also present in search engine results. Creating accounts in the name of your company allows you to increase its visibility and e-reputation with prospects or customers seeking to find you.
You can also link your accounts to your website address. Beyond these simple actions put in place, others are to be planned over the long term, generally as part of a digital communication strategy, and are centered around three interconnected ideas:
- Contents
- Backlinks
- Keywords
If the commitment in itself is not taken into account by the search engines, it is interesting to note that its repercussions have an essential role to play for your web referencing, in particular thanks to backlinks. In our opinion, the SMO remains a relevant and exploitable digital marketing practice to strengthen your SEO strategy and by extension your visibility and your traffic acquisition.
SMO referencing (Social Media Optimization) allows the referencing optimization of a website and social networks bringing together all the techniques that can be put in place to boost the distribution of its content, increase its audience or improve its brand image. On different social networks. SMO (or social referencing) uses social media like: Twitter, LinkedIn, Facebook, etc.