SEA

When you want to increase the notoriety and visibility of a site, web marketing is mandatory. Among the things to do, SEO is essential.
 
Paid referencing (SEA) which is differentiated from natural referencing (SEO) is often the starting point of a good digital strategy.
 
The whole web strategy in SEA starts from the definition of the keywords on which you want to position yourself. This is the foundation of everything that will follow. If it is unstable and poorly done, you will not get any interesting results. This underlines the importance of defining the list of keywords on which you will place yourself.
 
To be effective, your expressions must have potential, i.e. be sought by Internet users. It will also be necessary that the products or services that you offer correspond to the expectations of this keyword. Only then can you create your ad. After defining your expressions that will ensure your visibility comes the creation of the ad. This will be created according to your objectives, your target and your landing page.
 
Defining a keyword strategy and budget ensures your visibility, but the creation of the ad and everything that happens from landing on the chosen page is done to bring you notoriety. This is where your branding begins.